A decision design studio.
We map how value really moves, put the right people in the room, and leave with a plan they will actually run.
Map. Convene. Commit.
Every engagement, from one founder to a whole city, runs the same three steps.
Map.
Make the system visible.
The Blueprint’s value drivers, a stakeholder network, a metric tree, a scenario set: a shared picture of how value actually moves.
Convene.
Put the owners in front of the map.
The people who own the system, in one room, facilitated Socratically: prepared, not prescriptive.
Commit.
Leave with a one-page plan.
Every engagement closes with a written, one-page plan with owners and dates. It is the proof the room decided something.
What are you deciding?
Choose the line that sounds most like you.
The Blueprint
The business version is shown. There is a nonprofit version, and variants for cybersecurity, retail, genomics research and municipal government. One map connects every practice: 189 value drivers across 7 functions and 3 tiers, strategic, operational and tactical. It is where a session starts, and what a team re-maps a quarter later.
Why listen to us
- Built it
- Thirty years building enterprise performance management: nine years at Hyperion Solutions (now Oracle), early work on Anaplan’s founding team, and Managing Director of Deloitte’s global Connected Planning practice. Six startups co-founded, with two exits and one IPO.
- Wrote it
- Enterprise Performance Management Done Right (Wiley) and Connected Planning. A book on facilitation and breakthrough sessions is in progress.
- Runs it now
- Faculty at the UNM Center for Responsible Entrepreneurship, leading its 8-month accelerator. Board member, Creative Santa Fe. The Santa Fe OED program: 36 sessions and about 180 participants statewide, May to September 2026.
Clients served through Hyperion, Deloitte and Spark Labs. High tech Oracle, Microsoft, Google, Salesforce, Cisco, SAS · Financial services Bank of America, New York Life, Manulife, AIG · Consumer goods Coca-Cola, Kraft, Dyson, Herman Miller · Healthcare GE Healthcare, AbbVie · Government US Navy, US State Department, State of Arizona · Universities UVA, UNM, McMaster · Membership groups Greater Toronto Hockey League, Big Brothers Big Sisters
Partners UNM Anderson School of Management · NM Innovation Hub · NMSU Arrowhead Center · Creative Santa Fe · NM Angels
Selected work
- Advise
A strategy cycle ahead of a board meeting
A strategy cycle, built on Playing to Win, run ahead of the organization’s board meeting.
- Design
A customer Blueprint for a software sales team
A Blueprint of a major customer’s value drivers, built so a software vendor’s sales team could sell to what the buyer actually cares about.
- Labs
A statewide lab program
36 practitioner-led working sessions for about 180 participants across the state, run for a public economic-development program in 2026.
- Community
A city’s homelessness network, mapped
Who works on homelessness in one city, how they connect, and where reentry and job training fit.
About Ron
Ron Dimon is the founder of Spark Labs, a decision design studio in Santa Fe, New Mexico. Over 30 years he helped build enterprise performance management at Hyperion, Anaplan and Deloitte, and wrote two books on it. Today he maps how value moves through organizations, facilitates the rooms where leaders decide, and mentors founders. He teaches at UNM’s Center for Responsible Entrepreneurship and serves on the board of Creative Santa Fe.
Bring a hairy problem or a wicked opportunity.
Tell us what you are deciding. We will tell you honestly whether we can help, and which of these fits.