Design
Systems, go-to-market and value selling
Ron Dimon runs Spark Labs. He helped build enterprise performance management at Hyperion, Anaplan and Deloitte, and now helps leaders, founders and communities decide together. About Ron Make the system visible. A good map changes the conversation before anyone argues about the answer.
What we do
Blueprint value maps
The Blueprint: 189 value drivers across 7 functions and 3 tiers, adapted to your industry and the decision in front of you.
Go-to-market and value-selling design
Account Blueprints and land-and-expand roadmaps that show a buyer what drives their value, not what your product does.
Ecosystem and stakeholder maps
Who works on a problem, how they connect, and where their priorities already line up.
Service prototypes
Working mockups that let people react to a service before anyone builds it.
How it runs
Every engagement runs the same three steps: map the system so everyone sees the same picture, convene the people who own it, and commit to a one-page plan with owners and dates.
Who it is for
Leadership teams, sales leaders, software vendors, programs and agencies.
Recent work
- A LinkedIn Marketing Solutions Blueprint for Pigment’s sales team.
- Blueprint variants for cybersecurity, retail, genomics research and municipal government.
- An end-to-end journey map for the Talent Lab, and a Reentry Job Portal demo.
Start here
Tell us what you are deciding, and we will reply to set up a conversation.
Other ways to work with us
Advise · Facilitate · Mentor · In the community · Labs