Labs
From insight to action.
Bring a hairy problem or a wicked opportunity. Leave with a blueprint and a plan.
Labs are working sessions, not training. That is what separates them from lectures and on-demand video. A lab is a three-hour, practitioner-led working session. It runs in five moves: frame the problem, activate a framework, apply it to your own situation, reflect with the room, and commit to a one-page plan. You leave with a deliverable, not notes.
Upcoming sessions
26 core labs, mapped to the Blueprint
Flagship labs are the foundation: start with one of these. How the Blueprint works. Each core lab is anchored to a function and tier of the Blueprint, so what you learn connects to a real lever in your organization.
More labs
The rest of the catalog, by subject.
| Alignment For Clarity | $58 |
| Global Branding Lab | $127 |
| Product Marketing Starter Lab | $127 |
| Second-Order Effects Lab | $127 |
| Strategy Foundations Lab | $127 |
| Trusted Advisor Lab: How to be a Consultant and Advisor | $58 |
| Communication for Teams Lab | $127 |
| Getting Unstuck Lab | $127 |
| Indirect cost allocation methods | $127 |
| Leaders making leaders | $127 |
| Project Management Essentials Lab | $127 |
| Trust Lab | $127 |
| Improv for Business Lab | $127 |
| Negotiation Essentials Lab | $127 |
| Pitch Mastery Lab | $127 |
| Presenting with Impact Lab | $127 |
| Public Speaking Foundations Lab | $127 |
| Atlas of management thinking | $127 |
| First among equals: so you just got promoted to manager | $58 |
| Lateral Thinking Lab | $127 |
| Podcasting Starter Lab | $127 |
| Questions & AI Lab | $127 |
| Six Thinking Hats Lab | $127 |
| Visual Explanation Lab | $127 |
| Whiteboarding Mastery Lab | $127 |
| Writing a Non-Fiction Book Lab | $127 |
Pricing
You pay per seat, per session: $127 or $58, shown beside each lab above. You register and pay securely through Stripe; promotion codes can be entered at checkout. Refund policy.
For teams and institutions
A private lab for your team
Any lab, run privately for your team and on your own problem.
Licensed programs
Lab series licensed to universities, workforce programs and accelerators. The Santa Fe OED program ran 36 sessions for about 180 participants statewide, May to September 2026.
Custom sales enablement
Value-selling labs built around your product and your buyers.